Each year, 15 million hectares of forest are destroyed on the planet. Every minute, 2400 trees are felled 

with chainsaws and trucks. All of humanity suffers from this ecological disaster, however certain people 

are directly impacted by this deforestation; the natives. 

These people living in forests all around the world, are seeing their homes, resources and memories gradually 

burnt and destroyed by multinational companies and governments looking for profit. Powerless, indiginous people witness the destruction of their ancestral land and of their culture.

DNA is an international organization which aims to protect native people from deforestation, campaigning 

with governments and in the field. The following communication campaign has been conceived in order 

to make the French population aware of this cause.